The Self Service > Unsubscribe page configures the hosted page your end-users land on when they click an unsubscribe link in an email sent by your app. This feature is always enabled — there is no on/off toggle. The unsubscribe link is embedded automatically in emails dispatched through brainCloud's notification system; when a user clicks it, they are taken to this hosted page to confirm their decision.
All visual branding (header, colours, footer) is inherited from Self Service > Branding. Configure Branding before setting up this page.
The settings panel is on the left; the live preview on the right updates in real time. Toggle mobile/desktop in the preview to check both layouts.
Page 1/1 — Unsubscribe Confirmation
This is the page the user arrives at after clicking an unsubscribe link. It presents a clear confirmation prompt asking the user to verify they want to stop receiving notifications from your app. The user must actively click the Unsubscribe action button to complete the process — simply arriving at the page does not unsubscribe them.
What the user sees:
A confirmation message explaining they are about to unsubscribe from notifications.
An Unsubscribe action button to confirm the request.
Any optional navigation buttons you have enabled (see below).
Optional navigation buttons — you can show or hide each of these on Page 1/1. The URL destinations must be configured in Branding > Optional Details first:
Show Homepage button — adds a button linking to your app's homepage. When enabled, you can override the label (up to 25 characters); the default is
Go to Homepage. Useful for redirecting users back to your app instead of just leaving the page.Show Feedback button — adds a button linking to your feedback URL. Custom label supported (default:
Provide Feedback). Useful for capturing why users are unsubscribing.Show Exit Survey button — adds a button linking to your exit survey URL. Custom label supported (default:
Exit Survey). A good place to redirect users to a structured survey before they complete the unsubscribe.Show Boilerplate footer * — displays the contact and legal footer from Branding, including your business address, Terms & Conditions, and Privacy Policy links. Recommended to help meet email regulations such as CAN-SPAM and CASL.
* Recommended
Result Page
Shown after the user has successfully confirmed their unsubscribe. The page confirms the action and lets the user know they will no longer receive notifications. Only the Show Boilerplate footer toggle is configurable — the confirmation message and icon are fixed.
Check the Result Page preview sub-tab to verify the footer appears correctly.
Error Page
Shown when the unsubscribe request cannot be completed. Common causes include:
The unsubscribe token in the link is invalid or has already been used.
The token has expired.
A server-side error occurred during processing.
Only the Show Boilerplate footer toggle is configurable for this page.
Actions
Cancel— reverts all unsaved changes to the last saved state.Save— persists all changes. Disabled if nothing has changed or if any button label exceeds 25 characters.Clear— available to super/developer users only. Resets all settings to their defaults.
A warning dialog is shown if you attempt to navigate away with unsaved changes.